Your Puregold Virtual Shopping Cart – Manila Newsletter

Nowadays, with COVID variants still a health and safety concern, even essential product purchases have had to pivot and offer new options and possibilities for the affected consumer. Call it foresight, call it adjustments for the future that came sooner than expected; But when Puregold launched its Puregold Mobile app in January 2020, the timing turned out to be perfect. As a result, the app was fully operational and optimized when the pandemic and the ECQ hit us all in March of the same year.

Puregold calls their app SALLY, as in your shopping ally, or as they have Filipino descriptor, your purchases “alalay”. And SALLY is your free Puregold grocery app available on the Google Play Store (for Android users) and the Apple App Store (for iOS users). As such, it does not discriminate and is available to a wide range of smartphone users. It has grown in leaps and bounds, so that more than 830,000 satisfied users regularly use the app, making it the # 17 most subscribed grocery app in the Philippines.

Naturally, its main goal is to make grocery shopping a safer, faster and more convenient activity for its customers. It is easy to use because shoppers simply scan the barcode of the products they want to buy or use the SEARCH bar if they know what specific products they are looking for. You add to your virtual shopping cart and then simply pay for the products through the options of credit card, debit card, GCash, GCredit, P-wallet, or even COD or Cash on delivery.

Customers can choose to shop by pick up in store or by delivery. And there are express delivery options in some areas such as Manila, Pasay, Makati, Paranaque, and Caloocan. These deliveries can be made according to the customer’s preferred schedule, ensuring that this happens when there is someone at home to receive the groceries.

And this Puregold app has great surprises and interesting offers in store for you; from free shipping, free Viu memberships, coupons, and flash deals – quite often essential items are sold for P1.00 for a limited time. In such a short time, the Puregold has proven to be a most valuable ally – living up to its name in more ways than one. SALLY is really golden!


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Peggy P. Gilmore