US Cup Brand “Hydro Flask” Enters Korean Home Shopping Market

Gourmet F&B Korea, a subsidiary of LF Corp., will launch the US premium cup brand “Hydro Flask” in the Korean home shopping market.

Hydro Flask is a luxury tumbler brand that enjoys a strong fan base in Korean and overseas markets. It sells for between 30,000 won and 50,000 won each in Korea. It is mainly distributed in luxury department stores and flagship stores located in the main shopping districts of major cities around the world. It is entering the teleshopping distribution market for the first time.

Gourmet F&B Korea decided to launch Hydro Flask in the home shopping market in light of the current environment of the Korean retail industry in which the home shopping channels themselves are recognized as luxury brands, as the proportion of high-end brands and products in their sales increased significantly. in recent years.

Gourmet F&B Korea launched Hydro Flask as part of CJ O Shopping’s flagship program “Good Life of Kang Joo-eun”, which ran for 60 minutes starting at 8:20 am on November 7th. The program sold a set of 20 ounces (591 ml) and a 16 ounce (473 ml) wide mouth cup, a 16 ounce (473 ml) lead coffee cup and a proprietary cleaning brush for 119,000 won. and the set with a large, wide mouth cup at 169,000 won. These are up to 27% off their normal prices.

CJ O Shopping’s “Kang Joo-eun’s Good Life” program has become a representative program of the Korean home shopping industry three years after its launch. In the program, the wife of actor Choi Min-soo and celebrity Miss Korea turned TV, Kang Joo-eun honestly shares her know-how in housekeeping that comes from her own experience by only presenting products. used and verified by it.

Meanwhile, Hydro Flask launched in Oregon, USA in 2009 is a global brand of tumblers that has seen explosive sales growth of more than double digits in the global market every year, in line with a global craze for the environmental campaign that avoids the use of plastic water. bottles. It is now sold in 20 countries including the United States, Germany, Japan, France, United Kingdom and Australia as a global brand of tumblers.

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Peggy P. Gilmore

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