Switcher Inc. addresses expected triple-digit growth in direct shopping market

With the continuous increase in live shopping, we have developed new features in our app that give e-commerce merchants, online stores and small physical retailers the opportunity to increase their sales through online video.

Switcher, Inc. (Switcher), a leading content creation and video production software company trusted by customers worldwide, has announced the addition of live selling and vertical video capabilities in the latest releases update of the Switcher Studio application.

Due to the continued growth in live shopping, combined with the need for retailers to identify new ways to reach and connect with customers, Switcher has created a new feature within its video production app and live broadcast to support the business client with annual revenues of $ 100,000 +, and with 10,000 or more subscribers on social networks.

Many live selling videos available online today lack the personalization and graphics necessary to generate interest and engagement with potential customers. The alternative so far has been to invest in a highly produced video with talent and a team, which can cost up to $ 20,000 for a single live sales video. With the launch of the enhanced Live Selling features in the Switcher Studio app, any retailer can now harness the strength and power of their iPhone camera to add this new sales channel in a personalized, high-quality and affordable way. Using Switcher’s One-Click Live Selling Cards, businesses will be able to easily customize the in-app templates to display product images alongside their logo and camera as part of a fully featured experience. customizable when posting to platforms such as Facebook Live Shopping.

Nick Mattingly, CEO and Co-Founder of Switcher Studio, said, “With the continued increase in live shopping, we’ve developed new features in our app that give ecommerce merchants, online stores and small retailers brick and mortar the opportunity to increase their sales through online video and compete with major national chains that have embraced the live shopping experience.

Switcher Studio’s live selling features include real-time editing tools that create multi-camera videos for vertical video platforms that can be streamed to Facebook, and record clips and highlights to share on Instagram, Snapchat and TikTok. Multi-view capabilities allow both product and host to be viewed on screen at the same time, thus enhancing customer engagement.

“Our goal has always been to develop solutions that help people create, edit and share video content in a refined and streamlined way without the need to invest in expensive technology and equipment,” said Gabe Mondada, CTO and co-founder of Switcher Studio. “The enhanced functionality of our live selling function will give small and medium-sized businesses the tools they need to drive customer engagement, connection and overall sales in the digital age. ”

According to retail and tech research firm Coresight Research, the live e-commerce market in the United States will total $ 11 billion in 2021 and is expected to grow to $ 35 billion in 2024. While small and medium-sized As companies are looking for ways to reach and connect with more customers, video and streaming platforms have become a natural solution and increasingly popular.

“Switcher Studio has helped us immensely in reaching our existing audience using live video and increasing that audience through the power of video,” said Zoe Hopkinson, owner of Zoe’s Fancy Cakes and customer of Switcher Studio. “It’s so quick and easy to use with an interface that lets you look very professional even if you don’t have any video production experience. “

To see a live demo of Switcher Studio’s live selling features, connect to @switcherstudio on Facebook on September 29 at 2:00 p.m. EST.

Live Selling features are available for download as part of the latest Switcher Studio update from the App Store. With subscription offers to meet the video and production needs of every business, Switcher offers weekly, monthly, and annual pricing. To view the product demo, please visit: https://bit.ly/SwitcherStudioDemo

About Switcher Inc. and Switcher Studio

Founded in 2014, Switcher Inc. helps creators and businesses produce videos more easily and affordably with its multicamera production software, Switcher Studio. Switcher Studio allows users to sync multiple iOS devices to capture video content from many angles, tell stories, showcase products, and more. And its real-time editing features ensure that the content is dynamic and refined. In addition, Switcher’s integrations with streaming platforms and video conferencing tools allow creators and brands to reach their communities anywhere. The tech startup, based in Louisville, Kentucky and Yverdon-les-Bains, Switzerland, employs more than 40 members. For more information, visit switcherstudio.com or download the Switcher Studio app.

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Peggy P. Gilmore