Research and Markets: Home Shopping Market Report 2011 – Internet use has increased dramatically

DUBLIN – (COMMERCIAL THREAD) –Research and markets ( announced the addition of the “Home Shopping Market Report 2011” to its offering.

The total UK home shopping market was estimated at $ 58.61 billion in 2010, an increase of 32.2% over 2006 figures. The distance selling market is estimated to have accounted for $ 20. 5% of total retail sales in 2010, after increasing its market share year on year since 2006. This growth is mainly due to the good performance of the e-commerce sector during the period under review and, in particular , which has helped boost the entire distance selling market over the past 5 years. However, by contrast, the other sectors of the mail order market, direct marketing and direct selling have all lost value since 2006.

Since many consumers now have easy access to a broadband internet connection, internet usage has increased dramatically in recent years. This has boosted product sales through online retailers, driving the overall home shopping market. Atypical users, such as those in older age groups, have also become more accustomed to using the web.

The decline of other home shopping sectors has prompted a number of retailers in these sectors to expand into the e-commerce sector instead, for example by launching their own online shopping website where customers can browse online shopping. products and order items via the Internet. Other home shopping retailers have also taken advantage of the broad reach of the Internet by advertising online, while continuing to distribute through other channels. It is interesting to note that the market catalog sector has become more and more integrated with the e-commerce market and that the two distribution methods are no longer distinctly separated in some companies.

Read more in Home Shopping Market Report 2011.

Companies mentioned:

  • Inc

  • ASDA Group Ltd.

  • JP Boden et Cie Ltd

  • N Brown Group PLC

  • Debenhams PLC

  • Home Retail Group PLC

  • John Lewis PLC

  • Marks and Spencer PLC

  • Next API

  • QVC

  • J Sainsbury PLC

  • Shop Direct Home Shopping Ltd

  • Tesco Plc

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Peggy P. Gilmore

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