Pulmuone opens vegan restaurant in major shopping mall in southern Seoul

[Courtesy of Pulmuone Food & Culture]

SEOUL – Pulmuone Food & Culture, the cafeteria services management wing of Seoul-based food company Pulmuone, has opened a vegan restaurant in a massive shopping mall complex in the Gangnam district, the heart of fashion and of finance in Seoul, targeting South Korea’s ever-growing vegan population.

The number of vegans has gradually increased in South Korea due to increased awareness of health and wellness. According to the Korean Vegetarian Union, the number of vegans has increased sharply, from around 150,000 in 2008 to around 1.5 million in 2018. There were around 500 vegan restaurants in 2019.

Thanks to the increase in the number of vegans, the South Korean vegan meat market has also been revitalized to meet the demand. Data released by Euromonitor, a market research company, showed that the country’s vegan meat market stood at 10.2 billion won ($8 million) in 2020. In July 2021, Shinsegae Food , a food company affiliated with South Korean retail giant Shinsegae, has released vegan deli meats, pre-cooked or sliced ​​cuts of meat, for Starbucks sandwiches. Emart, the megastore wing of Shinsegae, currently sells alternative meat products called “Unlimeat” in the meat sections of 20 selected Emart stores.


Pulmuone said in a statement on May 23 that the company opened the vegan restaurant called “Plantude” at COEX Mall in southern Seoul. The 47-seat store offers 13 different vegan menus, including the plant-based Bulgogi Deopbap, a bowl of rice topped with Korean-style barbecued marinated beef. The marinated beef barbecue is made from alternative meats. The restaurant has been authorized by the Korean Vegan Assessment and Certification Agency, a private vegan food standards agency that issues certificates for verified plant-based products.


In December 2021, Pulmuone partnered with the South Korean office of International Flavors & Fragrances, a US-based food and beverage ingredient developer, to ensure competitiveness in the global meat-origin market. vegetable. According to global market research firm Statista, the global plant-based meat market reached approximately $6.67 billion in 2020. The United States was the largest vegan meat market in the world with a size total market value of approximately $1.4 billion. Pulmuone also supplies its vegan meat products to the University of Massachusetts at Amherst.


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Peggy P. Gilmore