Opening of a virtual mall in central Pennsylvania

NEW BERLIN, Pennsylvania., July 15, 2021 / PRNewswire / – What is, apparently, the first virtual mall in United States is planned for a July 19e opening. This adventure in virtual reality is the original idea of ​​an entrepreneur Liebermann Art, which owns several companies in Central PA, many of which deal with credit card processing.

Lieberman produced virtual trade shows in 2010 and 2011, and when the pandemic hit last year, he repeated the event. But Lieberman noticed that his local brick-and-mortar businesses were devastated by Covid 19. He began to believe that creating a mall, where people could order from locals without leaving their homes, could them help survive. He targeted April this year for the opening.

He started looking for software companies that could move away from virtual trade shows, conferences and meetings to create a mall. But Lieberman understood that communication in a virtual marketing environment was essential, and when Exhibitor Connect suggested VIDEO CHAT, Lieberman had found his software provider.

Then the store owners should agree to take stores in the mall. Lieberman wanted to make it as cheap as possible and suggested a price of only $ 100 a week or $ 400 a month. But after almost 2 months, only one store was involved in the project. Fortunately, it was a huge furniture store, Plaza House Furniture, with a branch in two locations. Lieberman felt that their name might appeal to other people, and to some extent he did. The motto of the mall is “Shop small at the Mall”

But it wasn’t long before it became apparent that even $ 400 one month was too much for stores hit by the pandemic, and Lieberman decided to donate stores for two months at no cost. This also included designing the store and paying for the store’s placement in the mall’s software. Then, with the help of the media company: Seven Mountains Media; the drawings of Heidi criswell; a promotional gateway website created and maintained by ResNexus and Lieberman’s own sales force, his dream began to come true. Lieberman spent tens of thousands of dollars marketing the stores with local newspapers and radio stations.

April and May passed, as the store’s count began to rise. Through June 1st, Lieberman has fixed the opening date of the shopping center, July 19e.

Buyers will log into the Gateway’s website: and see promotional material and purchasing instructions there. They may also see advertisements placed by various companies. The entrance to the mall is there too.

After clicking on the entry, the virtual mall will appear and the customer will be able to register with their name, phone number and email address, the latter being all they will need to return to the mall in the future.

Then a list of stores will appear. The buyer can select a store by name, by type of store or by city where they want to shop. After selecting the store, the virtual store will appear. The REAL store address, phone number, and hours of operation are all there on the storefront.

Again, after clicking on the storefront, the buyer will be “inside” the store which will either be the owner’s website, menu, or static design explaining and illustrating what they are selling or the service they are selling. ‘he gives. If the store has opted for video chat, that too will be on the screen inside the store.The name of the shoppers will appear so that the store owner can greet them – something even a brick and mortar store. can not offer.

If the customer wishes to purchase an item or service, they can do so audibly with video chat using their credit / debit card.

Finally, the shopper can go to the next or previous store (in alphabetical order) or return to the lobby to view the store listings – or simply log out of the mall.

The idea is to keep the shopping experience as simple but interesting as possible and to create an entertaining atmosphere in this unique market.

For more information about the mall, or to participate, log onto the aforementioned site or call Liebermann Art at 570-308-7700.

THE SOURCE Liebermann Art

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Peggy P. Gilmore