Kroger’s new smart cart lets you skip the lines

MADEIRA, Ohio – You’ve heard of smart phones, smartwatches, and smart TVs. Add smart carts to the list as Kroger rolls out its new KroGO digital shopping carts.

Erin Rolfes, Director of Corporate Affairs at Kroger, allowed our cameras to enter the Kroger store in Madeira, Ohio, to see the grocer’s latest experience with in-store technology: a digital shopping cart that records your purchase while you shop.

The Madeira Kroger has been testing these carts since January and has a dozen of them at the store entrance, ready for shoppers to try out.

As Rolfes walked through the store, she grabbed apples, lemon juice and more, scanning every item in the KroGO cart, designed by a New York-based startup called Caper.

“We bagged sweet potatoes,” she explained. “I told the cart what we were doing. Then he weighed it, and the little avocado photo told us how much it weighs and costs.”


The new KroGo smart cart from Kroger

Buyers are impressed with the speed and convenience

Customer Anisha Hamm has used the cart several times and loved it.

“I think they’re quick, convenient and can get you out,” she said.

It can also alert you to products similar to the ones you just scanned, like showing you jars of salsa or guacamole on sale if you just bought a bag of tortilla chips.

The biggest difference between these carts and other technologies that stores have tried (like Kroger’s “Scan, Bag, and Go” handheld scanners), is that with these you never have to stand in the middle. a payment method.

“We learned during the pandemic that people really want to go in and out of their grocery shopping experience, so it’s all in one cart, you pay for it and go straight out,” Rolfes said.

Rolfes showed us how you now simply swipe your credit card into the basket, without having to stand in line. It’s so high-tech that it even accepts smart cards.

What about the future of cashiers?

Kroger says they’re not going anywhere because these carts are just an option for people who like smart technology.

Cart maker Caper said other stores now using the carts have moved cashiers to other store positions and have not reduced their number of employees.

Right now, you can try them out locally at Kroger’s Madeira store, although the company plans to add them to Lockland and several other stores soon as it expands testing of the program.

As always, don’t waste your money.


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Peggy P. Gilmore