Dubai summer surprises: shopping offers and raffles announced – News
Malls to keep the kids entertained all day, host special foodie events, offer must-see retail
The annual Dubai Summer Surprises (DSS) is set to return for its 25th season from July 1 to September 4, 2022.
Organized and presented by Dubai Festivals and Retail Establishment (DFRE), DSS is the perfect opportunity to rediscover the city and make the most of a packed schedule of shopping, dining, hotel and entertainment experiences during 10 weeks of summer family fun.
For its 25th anniversary, DSS will up the ante with a host of activities in Dubai’s malls to keep the kids entertained all day long, special foodie events being held and unmissable retail sales and offers. True to its name, surprises will be on the menu this summer with incredible prizes, unmissable pop-ups and special promotions.
Mall-goers will be delighted to hear of the return of SHARE Millionaire and Daily Surprises, while DSS 2022 Summer Restaurant Week is sure to delight foodies and their families.
Iconic Dubai characters Modesh and Dana will celebrate DSS’s 25th anniversary with a pop-up creation of their world at the Dubai World Trade Centre. Modesh World, which will run from July 1 to August 28, will provide children with an unforgettable summer with a multitude of entertaining and educational activities specially designed for families.
Modesh and Dana will also be making sure everyone has fun this summer with special appearances at shows, events and malls in Dubai.
DSS will also give everyone plenty of chances to win amazing rewards with a variety of sweepstakes, as well as in-time offers for “Eid in Dubai – Eid Al Adha” and the annual “Back to School” campaigns.
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Ahmad Al Khaja, CEO of Dubai Festival and Retail Establishment, said: “Dubai Summer Surprises have been at the heart of Dubai’s summer season for a quarter of a century, shaping memories and creating unforgettable experiences for everyone in our great city. This year is no exception, with a program designed to showcase the best Dubai has to offer in our shopping malls and entertainment experiences, restaurants, hotels and more.
The 25th edition of DSS reaffirms Dubai’s position as a year-round destination for visitors and an exceptional place for families to live and work.